Research: Genre & Audience

In order for our video to be a success, we need to find our target audience and find out what they like and what they prefer to watch. We have chosen our target audience to be the teenage market. A market which is worth millions of pounds. It is a market which is always being used to determine the life time of many certain products. Whether it be clothes, video games, magazines, films or videos of any kind.
Our first approach was to conduct a survey within our media class. We asked thirty random people in our class two questions. We chose our class as everyone is either seventeen or eighteen. A teenage which is in the process of transistion into adulthood.

We asked:

What genre of film do you prefer to watch?
Horror - 6
Drama - 8
Action - 5
Comedy - 4
Romance - 7

What do you think are popular current issuses related to your age?
Driving - 4
Drugs & Alcohol - 12
Anto social behaviour - 5
Education - 9

How often do you watch short films?

Never - 8

Rarely - 12

Sometimes - 6

Regularly - 4

Would you be interested in seeing a short film consisting of Drugs and Alcohol?

Yes - 19

No - 11

Would you see this film as being effective towards the younger generation?

Yes - 17

No - 13

What type of advertising attracts you to a film?

Trailer - 10

Poster - 14

TV campaigns - 6

Do you like to see lots of effects in films?

Yes - 22

No - 8

Drama was the most popular genre and the most popular current issue was drugs and alcohol. We have found that people like to have lots of effects when they watch films, and their favourite advertisement is a poster which is what we will do. We have decided to go with the response and come up with a video concept which relates to our target audience.